The design focus was to glorify the architectural appearance, to emphasize its use and to show how this recognizable holds the essence of artmaking and storytelling.
This approach allowed the brand design to be applied broadly across all other media, leading to a substantially higher number of online followers and museum visitors.
CREDIT
Client|Cultural Affairs Department of Pingtung County Government
Agency|Mengdom Design Lab
Creative Director|Meng Chih Chiang
Motion Designer|Ai-Chun Huang
Music&Sound Design|Nai Chuan Cheng
Photography|James Lin
Client|Cultural Affairs Department of Pingtung County Government
Agency|Mengdom Design Lab
Creative Director|Meng Chih Chiang
Motion Designer|Ai-Chun Huang
Music&Sound Design|Nai Chuan Cheng
Photography|James Lin